Working with boutique hotels, luxury villas, private estates, guest houses, safari lodges, wine estates, and individuals passionate about delivering exceptional service.
At Jack of Diamonds, we believe exceptional service is the true mark of distinction. Through bespoke hospitality training and consulting, we help individuals and businesses deliver service that feels elevated, personal and unforgettable.
Founded by Etienne Zeeman – an internationally experienced butler and hospitality consultant – we focus on what matters most: empowerment and confidence through knowledge. Excellence through genuine human connection.
Etienne brings rare perspective from working with royalty, billionaires and ultra-high-net-worth individuals worldwide.
Every project is built around your brand’s distinct character.
Excellence should feel attainable. Our training cultivates personal pride, confidence and genuine connection.
A conversation to understand your needs, vision, and service goals.
We design a programme carefully aligned with your ambitions.
Immersive sessions that blend skill development, human connection, and brand-aligned excellence.
