Build confidence, presence, and social grace
Our classes are designed for individuals who understand that true confidence comes from knowing how to connect with others gracefully and authentically.
At Jack of Diamonds, we believe etiquette isn’t just about rigid rules, it’s also about creating genuine connections and moving through life with quiet assurance. Each programme is crafted to meet you where you are, building skills that feel natural and empowering rather than forced or performative.
Our personal and business etiquette classes include:
Master the art of confident dining, from casual meals to formal occasions. Learn table manners, conversation skills, and how to navigate any dining situation with grace and ease.
Discover the elegance and tradition of afternoon tea service. From proper tea etiquette to the perfect balance of conversation and ceremony, learn to host and attend tea service with refined confidence.
Develop the professional presence that opens doors. Cover networking skills, meeting etiquette, email communication, and the subtle art of building business relationships with authenticity and impact.
Learn to use your physical presence as a powerful tool. Understand how posture, gestures, and spatial awareness can project confidence, create connection, and command respect in any setting.
Build the interpersonal skills that matter most — active listening, emotional intelligence, conflict resolution, and the ability to make others feel valued and heard.
Classes are available as private one-on-one sessions or small group workshops, designed to create a comfortable learning environment where you can practice and refine your skills with personalised attention.
In today’s world, technical skills open doors, personal presence and social grace keep them open. Our etiquette training helps you:
We offer personal and business etiquette classes in Cape Town and surrounds; Johannesburg and greater Gauteng. Sessions can be conducted in your preferred setting — whether that’s your home, office, or a neutral location that feels comfortable and conducive to learning.
Our etiquette training is guided by Etienne Zeeman, whose experience serving royalty, billionaires, and discerning individuals across the world has given him unique insight into what true elegance looks like in practice.
What makes our approach different is the understanding that etiquette helps you develop the confidence to be genuinely yourself while respecting and connecting with others.
Every session is tailored to your specific needs, goals, and comfort level. We create a supportive environment where you can learn, practice, and grow without judgment — building skills that feel authentic to who you are rather than like a performance you’re putting on.
This is about empowerment through knowledge, confidence through practice, and personal growth that enhances every aspect of your life.
